One lighthouse project here has been MOMA PS1 4 in the New York City borough of Queens.
2 The term “curating” originally described an artistic practice and method employed by figures including Susan Lacy, Jeremy Deller, and Grayson Perry 3, and it’s been used for decades now in English-speaking museum and cultural work. It’s about building-or, one could also say, curating -relationships. Community outreach needs to be understood as an approach and a process. An increasingly large role is being played here by the digital realm. This entails expanding museum work to reach communities that had previously been excluded, underrepresented, and/or marginalised, also involving them in the museum itself. In general, community outreach is understood to consist in offerings made outside the museum to new and specific groups (communities). “The two aspects cannot be separated from each other, however outreach needs to be understood as a whole.” 1 What is community outreach? And “community outreach” can, just like the concepts mentioned above, be employed either as a marketing tool or as cultural work that actively seeks out its audience. Curatorial departments are responsible for museums’ collections, the research that is done on them, and educational work concerning the exhibitions themselves. In museum education, the objective is to present exhibition content with as many visitors as possible in mind. The meaning of these terms also depends on which people at the museum are using them: in marketing, the point is mainly to define new target audiences and bring more people to the museum. Underlying these terms are considerations as to how museums can make their offerings more diverse and easy to access in the interest of facilitating inclusion and participation. The expansion of audiences, referred to as “audience development” by those in the field, has long been a priority for those who work at museums-with terms like accessibility, inclusion, and participation now ubiquitous in the everyday lives of those who pursue highly professionalised and specialised museum work. The current expectation is that it will be years before museums once again experience the attendance they’d had before COVID-19, if they ever do so at all.
But 20 saw this challenge grow even more acute due to the multiple lockdowns that brought with them museum closures, restrictions on mobility, and tourism’s de facto standstill. Even prior to the present pandemic, museums had faced the challenge of getting new segments of the populace interested in their offerings, which had long since begun extending beyond just exhibitions.
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